Committed to re-building independence, Accessible Daily Living (ADL) is dedicated to making a difference in lives by improving the quality of living through education, and providing ‘barrier-free’ designs.John Groe’s (managing partner, business development accessibility consultant at ADL) passion for what he does has given us an enlightening insight on the brand behind the company, and the importance of what they do.
To understand what you do is important, to educate those on why and how is empowering. – ADL
Unfold: Describe in one sentence what you do.
Accessible Daily Living: ADL provides accessible consulting & contracting services for residential, commercial and industrial applications.
U: How long has your company been in business? Tell us a bit about your company, its mission, goals.
ADL: The company has been in business for 5 years. Our goal is to create a safe, accessible integrated systems.
U: What’s your superpower?
ADL: PASSION, I love what I do! “My Way” keeps me going.
U: What is your target market?
ADL: Pretty much everyone. We are all effected by someone in our circle of friends or family that has a disability.
U: What influences your industry?
ADL: The prevalence of disability.
U: How did you know your visual identity was the right fit for your company?
ADL: It just felt right! When you have worked as long as I have with persons with disabilities, there are intrinsic aspects I am exposed to.
U: Why is brand important for your company, and in what ways is it executed?
ADL: Branding should speak for itself. We think we’ve done a good job so far. Knowing your industry helps with branding.
U: How has your brand evolved / adapted in time?
ADL: It hasn’t evolved, but it is being recognized more and more.
U: What are some of the biggest mistakes you see new companies make in search for their identity? Can you offer any tips you have learned for new companies to consider when creating their identity?
ADL: The biggest is trying to take creative thought and the identity and make it theirs. It’s superficial with little or no foundations.
BE YOURSELF, CREATE YOUR PATH!