LOCATION: Vaughan, ON
PROJECT: Logo design, branding manual and business cards
Sports Culture is a sports product brand that approached Unfold Creative Studio to develop their brand identity through a new company logo and establish branding standards that can be applied throughout any future applications.
The concept plays on the structure sport represents the bold black font while emboding the vibrant energy relevant to the cuture each sports holds through the use of colour and custom font remeniscent of the sport fans.
The visual identity was developed to work well both online, through social media and website, as well as offline through promotional items.