LOCATION: Montreal, QB
AREA: 52 m² (555 sq.ft.)
PROJECT: Corporate Showroom and Entrance
Logica Sport is a distributor of specialty sporting good products, focusing on brands dedicated to innovation, technology and performance.
The objective of this design was to create a product showroom within the corporate office to best showcase their product to buyers while utilizing some existing fixtures.
The concept “all sports unified” represents the basic elements derived from the sporting goods distributed by Logica Sport. These objects can be minimized to three simple components; hexagon, circle and line. In combination with these elements and the addition of contrasting bold colours, the design showcases the power, speed and passion these sports represent, the same concept that Logica Sport carries throughout their brand.