Every business or person is a brand and has a brand identity, which goes way beyond a cool looking logo. Your identity is a way to differentiate yourself from the competition and subsequently affects how you are viewed within your industry, and to potential clients/customers. The entire entity of a brand’s identity is what speaks to the target market and determines whether or not they decide to engage with you.
Recognizing your audience is a key component to a brand’s success. Understanding your customers is just as important as what you want your brand to represent.
Have you ever asked yourself, WHY or HOW and couldn’t find the answer? As entrepreneurs and a startup business ourselves, we’ve experienced roadblocks and achievements that take you on a roller coaster ride.
With our years of experience in the design and business world we saw an opportunity and an audience that perhaps does not get enough attention.
Our startup journey has influenced the creation and brand identity of Unfold Creative Studio. “Unfold” was established because we want to combine all these important elements and join you in your journey to unfold your identity and create a successful business.
We recognize how overwhelming starting a new business can be, and at times hiring a designer for branding or interior services to create your identity can seem intimidated or out of reach financially. However, a well put together identity can help you jump-start your journey or define your goals. Whether giving your interior space a face-lift, or redesigning your logo or website, all these elements have to work together to ‘unfold’ a cohesive story. These initial investments may appear insignificant at the beginning, but once you define your story, everything else will fall into place.
It’s not just about being better; it is about being YOU. Give people a reason to choose your business.
“Let it unfold!’